Grassroot tournaments provide a platform for the brand to engage with the local communities of a across varied social strata, and in the process increase their brand’s visibility, and more so demonstrate the social responsibility of the brand, all of which tend to positively contribute to the brand’s publicity and potentially generate business benefits at large. This initiative of betPawa was proudly and effectively deployed by the AZM team at multiple occasions and diverse sports. categories namely football (soccer), basketball, golf, lawn tennis, boxing