Grassroot tournaments provide a platform for the brand to engage with the local communities of a across varied social strata, and in the process increase their brand’s visibility, and more so demonstrate the social responsibility of the brand, all of which tend to positively contribute to the brand’s publicity and potentially generate business benefits at large. This initiative of betPawa was proudly and effectively deployed by the AZM team at multiple occasions and diverse sports. categories namely football (soccer), basketball, golf, lawn tennis, boxing

In a bid to effectively target specific local audiences, AZM supported betPawa’s initiative with placement of their brand campaigns on lamppost boards in specific neighborhoods so as to create a sense of community engagement and belonging and in the process offer repeated exposure to the brand message as people pass by those same areas regularly hence reinforcing brand recall.